Exceeding Technologies Inc. Proven Search Engine Optimization Technology

How Can Our S.E.O. Services Help Your Business?

Traditional means of advertising have transformed drastically. Today running an advertisement in the local newspaper does not provide as much return on investment as it did ten years ago.  Technology is changing daily, but it is an accepted fact that the internet is here to stay.

This can prove as a great tool you can utilize in your marketing campaigns to improve your customer base.  With smart phones that are completely web enabled you can reach many more customers in the palm of their hand.  Computer usage in the average American family has also changed greatly.  The traditional single desktop shared by the entire family is now obsolete.  Most individuals now have either a lap top or desktop and now more commonly both.

Your websites presence on the major search engines is now more crucial than ever.  You now have the ability to gain new exposure to your website twenty four hours a day, seven days a week.  If your site does not currently hold high search engine rankings you are limited to your new customer exposure, while your competition is capturing that new business.

Benchmark Current Search Engine Positioning
Free Website Analyzer Service For All Customers

Our experienced team will analyze your sites current traffic trends through log analysis software.  We will complete a detailed website analysis of your current position.  We will compare these results to your competition.  After reviewing this data, we will create a customized campaign strategy for your business to gain the results you desire.

Create Baseline Search Engine Visibility Index

Analyze search engine positioning before submission.  Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the website has achieved consistent, respectable rankings across submitted-to search engines.

Collection Of New Keywords & Analysis

Our team will analyze popular keywords in your business category across major search engines.  We will study the current top position holders in major search engines in your related business industry.  After we gather all data from your competition we will utilize our powerful softwares to pinpoint which keywords and phrases will provide your site the best results.

Create Versions Of Meta Tags & Keywords
For Different Search Engines

Create site-wide Meta tags according to requirement and specifications of different search engines and directories.  Although all search engines appear to work the same way, providing search results, each search engine runs on very different software.  We are experts in configuring your website to comply with all major search engines.  We examine every customers existing website and make minor script changes to ensure best results for search engine ranking.  Keyword work is required every month to improve page rankings and also to hold your current page ranking.  Keywords Development is an on going process to receive maximum long term results.

Website Directory Structure:

Our development team will examine your current website directory structure.  We will make minor changes including renaming, image tagging, and correct file structure based off of content size.  Search engines work systematically, so with the correct structure you will maximize your page ranking success.

Optimize The Pages For Search Engines [Site Re-Engineering]

We will complete your website's re-engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.  There are many variables to websites which will limit their ability to improve search engine page rankings.  With our experience and technology we will ensure your site stays up to date with the daily programming requirement change for each search engine.

Keyword Analysis:

Keywords are crucial for improving page rankings on all Search Engines.  Our team will examine your current keywords, along with your competitions effective keywords to develop a solid keyword list that will improve your sites ranking.  We will utilize the use of two or three-word phrases instead of single words, pair general keyword with more specific ones.  Also, use of combination keywords that are distantly related, related terms, service region keywords and long variation of keywords.

Implement New Content & Meta Tags

With your customized search engine optimization campaign strategy clearly defined, our technicians will complete your meta tag programming changes for your website, implementing your new keyword rich content.  We will create a series of descriptions and titles based off the your existing website key phrase list that will ensure solid placement within these locations once established.

Submission Cycle

Methodical automatic submission to Google, MSN, Yahoo, MSN, ect, adhering to their submission cycles.  Each search engine requires different submission methods, time frames and content required.  Over submitting your site will actually have negative effects to your site, as the search engines will consider your website a spam site.  After submission to search engine we will engage in a process of inclusion verification and follow-up submissions where needed.

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